FishSki Provisions
FishSki Provisions offers easy to make Southwestern foods. Packed with chiles and spices in every bite, this brand is bold, exciting, and inspired by its surroundings.
Driven by Art & Culture
A lot of research went into the brand and packaging for FishSki Provisions. The product not only needed to stand out on the shelf, it needed to represent its purpose: to bring Southwestern flavors through comfort food. It also has a giveback aspect. Donating 3%+ of each sale towards conservation and recreation.
The final design highlights the art culture of the Southwest with a wood block illustration style you can see in the logo and ingredients along the bottom. It incorporates the popular geometric patterns originated from local Pueblo and Navajo designs with text callouts and accents, and lastly we went with bold colors to match the flavors of the recipes.
